Heads In The Cloud

003: We Like To Merge It, Merge It

Episode Summary

In this episode, we chat with VP of Digital Transformation at Frost & Sullivan, **Elka Popova**. We discuss changes in the UCaaS space including the Mitel/ShoreTel merger and hypotheses for future M&As. Elka shares her insights regarding churn in the partner community, embedded communications, and the factors driving these industry changes.

Episode Notes

In this episode, we chat with VP of Digital Transformation at Frost & Sullivan, Elka Popova. We discuss changes in the UCaaS space including the Mitel/ShoreTel merger and hypotheses for future M&As. Elka shares her insights regarding churn in the partner community, embedded communications, and the factors driving these industry changes.

Show Links

• Guest: Elka Popova, VP of Digital Transformation at Frost & Sullivan
  https://ww2.frost.com
• Elka’s Profile:
  http://digitaltransformation.frost.com/index.php/profile/view/13/
• Twitter: https://twitter.com/epopova
• Frost & Sullivan Viewpoints:
  And Then It Happened:
  http://www.digitaltransformation.frost.com/expert-insights/viewpoints/and-then-it-happened/
• UCaaS Market Rocked Again By Mitel / ShoreTel Merger:
  http://www.star2star.com/insights/blog/Shoretel-Merger